Farzaneh is enthusiastic, strategic, and strongly motivated toward the idea of public practice and in helping people improve their quality of life. She is also intrigued by many areas of art and design especially architecture and interior design because it is at the intersection of art and science. She pursued her first master's studies in engineering of architecture. She received her second master in interior of commercial spaces. She has broad architectural work experience in residential, commercial, and institutional spaces. She has a solid understanding of the relationship between function and space and how this connects to the overall environment and sustainability. She believes a strong foundation in the design thinking process will deepen her skills in problem solving and business modeling. She believes this is a crucial addition to her career going forward. She believes an architect with skills in design-thinking can bring informed influence to the decision-making and business planning process.
We know you love designing, but what about it do you love most?
The moment that my client says "WOW" is my "AHA" moment! Creating a big smile on my client's face and gaining their trust and satisfaction which brings forth a long term relationship is what I most love in designing.
What drives you to design?
Each person is unique. I see design as a piece of art and fashion. Therefore, spending some time with my clients and knowing their likes, dislikes and unique style is the key before my magic starts. Creating unique designs for each client not only surprises my clients but also helps me to see the world through their eyes and gives me a new perspective which drives me to design.
From where do you draw most of your inspiration?
I have a keen eye that I could find inspiration everywhere. It could be from small blossoms in nature or from the most glamourous design in the world. I always capture my favorite pattern, texture, shape, art and decoration in my mind. This helps me to achieve great inspiration later in my future projects.