Serena Z.
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With over ten years experience in leading architecture and design productions for national and international clients, Serena is now principal and director of the firm Dopamine Design which specializes in high-end commercial and residential interiors and Innovative product design. Merging the world of art, design and architecture, Serena’s work is known for its artistic glamour, creative and innovative vision. Serena has a Bachelor's degree in Architecture and has been working for renowned firms such; as Pininfarina Extra, Tryar Hospitality, The Keating management Group, Starbucks Coffee Company - Store Design, Alaurino Design. In 2006 she was asked to contribute to a very important hotel design project for Pininfarina: The Keating, a 35-room urban lifestyle hotel in downtown San Diego where she had a prominent role as design lead managing the project from design inception to completion. With the completion of the Keating Hotel in 2006, she decided to continue her professional experience as architect and creative director for different projects from commercial to hospitality to residential. In 2011 she accepted a compelling offer to join the design department at Starbucks Coffee Company in San Francisco as a Design Manager where she was in charge of design, planning and execution of over 40 stores per year in Northern California. She is currently pursuing her passion for Architecture and Design leading as Creative Director a successful design firm as Dopamine Design llc.

Describe your go-to style:

My style can go from transitional modern to eclectic to mid-century to rustic/elegant. It really depends on the client's needs/wishes and on the space. I usually try to create unique design through custom interiors and graphic/art curation. Love contrast and use of accent design elements to create signature spaces.

What drives you to design?

I knew I wanted to be involved in design since I was a kid. I grew up in a family of artists and I also lived in a house that was a big art atelier for my parents that was full of materials and colors. As a kid I used colored pencils to create layouts of houses on the floor of my bedroom, I drew hundreds of architectural sections shaped as giant animals until i decided to study architecture.

Describe your favorite project:

Solunto Bakery. The space, which is a restaurant, bakery and wine bar, was probably one of my most memorable projects. This project is the real essence of my style—a mix of Italian heritage with giant graphics on the walls and local sustainable materials used in a unique way. I wanted to tell a story about this peculiar place and I did it by playing with colored recycled tiles, terracotta lighting from the famous designer Thomas Housden from London, Billiani and Pedrali chairs from Italy, Carrara marble, laser cut paneling by BOK and decorative ceramic tiles by Fireclay Tile.
EXPERTISE
Residential And Commercial Projects
$
Awarded
Won
Entered
Online design Eclectic Business/Office by Serena Z.  thumbnail
Solunto_Lighting Fixtures_San Diego
Room: Business/Office
Style: Eclectic
Online design Eclectic Business/Office by Serena Z.  thumbnail
Soluto_Restaurant_San Diego
Room: Business/Office
Style: Eclectic
Online design Eclectic Kitchen by Serena Z.  thumbnail
Custom Graphics+ Tiles
Room: Kitchen
Style: Eclectic
Online design Eclectic Business/Office by Serena Z.  thumbnail
Solunto_Bakery_San Diego
Room: Business/Office
Style: Eclectic
Online design Eclectic Dining Room by Serena Z.  thumbnail
Terracotta Pendant Lighting
Room: Dining Room
Style: Eclectic
Online design Eclectic Business/Office by Serena Z.  thumbnail
Detail_Solunto
Room: Business/Office
Style: Eclectic
Online design Eclectic Kitchen by Serena Z.  thumbnail
Mediterranean Decorative Wall
Room: Kitchen
Style: Eclectic
Online design Eclectic Dining Room by Serena Z.  thumbnail
Pizza&Wine
Room: Dining Room
Style: Eclectic
Online design Modern Business/Office by Serena Z.  thumbnail
Starbucks_100 Montgomery San Francisco
Room: Business/Office
Style: Modern
Online design Transitional Combined Living/Dining by Serena Z.  thumbnail
La Villa - Dining
Room: Combined Living/Dining
Style: Transitional
Online design Traditional Business/Office by Serena Z.  thumbnail
RushCreekLodge_Yosemite
Room: Business/Office
Style: Traditional
Online design Modern Living Room by Serena Z.  thumbnail
21DaysMakeOver, Santa Monica
Room: Living Room
Style: Modern
Online design Modern Combined Living/Dining by Serena Z.  thumbnail
21DaysMakeOver, Santa Monica
Room: Combined Living/Dining
Style: Modern
Online design Transitional Dining Room by Serena Z.  thumbnail
Espresso Nook
Room: Dining Room
Style: Transitional
Online design Transitional Hallway/Entry by Serena Z.  thumbnail
21DaysMakeOver, Santa Monica
Room: Hallway/Entry
Style: Transitional
Online design Transitional Dining Room by Serena Z.  thumbnail
Red Roses
Room: Dining Room
Style: Transitional
Online design Transitional Dining Room by Serena Z.  thumbnail
Pendant Light
Room: Dining Room
Style: Transitional
Online design Traditional Living Room by Serena Z.  thumbnail
Silver Carpet
Room: Living Room
Style: Traditional
Online design Transitional Living Room by Serena Z.  thumbnail
21DaysMakeOver, Santa Monica
Room: Living Room
Style: Transitional
Online design Transitional Business/Office by Serena Z.  thumbnail
Office_ Educational Startup
Room: Business/Office
Style: Transitional
Online design Transitional Business/Office by Serena Z.  thumbnail
Office_ Educational Startup
Room: Business/Office
Style: Transitional
Online design Transitional Business/Office by Serena Z.  thumbnail
Office_ Educational Startup
Room: Business/Office
Style: Transitional
Online design Contemporary Bedroom by Serena Z.  thumbnail
Micro Bedroom Design
Room: Bedroom
Style: Contemporary
Online design Transitional Business/Office by Serena Z.  thumbnail
Office_small reception area
Room: Business/Office
Style: Transitional
Online design Transitional Living Room by Serena Z.  thumbnail
Reading Nook_ New Home
Room: Living Room
Style: Transitional
Online design Modern Business/Office by Serena Z.  thumbnail
WideCircle Office
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
Workspace
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
WideCircle Office_break room
Room: Business/Office
Style: Modern
Online design Transitional Business/Office by Serena Z.  thumbnail
Spa_Singapore
Room: Business/Office
Style: Transitional
Online design Transitional Combined Living/Dining by Serena Z.  thumbnail
Dining Room_SF
Room: Combined Living/Dining
Style: Transitional
Online design Modern Business/Office by Serena Z.  thumbnail
Senior Living Center_Lobby
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
Cafe
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
Restaurant_Evening view
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
Example of Rendering+Info
Room: Business/Office
Style: Modern
Online design Eclectic Business/Office by Serena Z.  thumbnail
Sorrento_Restaurant_San Diego
Room: Business/Office
Style: Eclectic
Online design Eclectic Business/Office by Serena Z.  thumbnail
Sorrento_Restaurant_San Diego
Room: Business/Office
Style: Eclectic
Online design Eclectic Combined Living/Dining by Serena Z.  thumbnail
Custom Wall and Tables
Room: Combined Living/Dining
Style: Eclectic
Online design Eclectic Combined Living/Dining by Serena Z.  thumbnail
Patio_Sorrento_Restaurant San Diego
Room: Combined Living/Dining
Style: Eclectic
Online design Eclectic Dining Room by Serena Z.  thumbnail
Patio
Room: Dining Room
Style: Eclectic
Online design Eclectic Kitchen by Serena Z.  thumbnail
Kitchen Counter
Room: Kitchen
Style: Eclectic
Online design Eclectic Kitchen by Serena Z.  thumbnail
Custom Tile Work - Decorative Tiles
Room: Kitchen
Style: Eclectic
Online design Modern Kitchen by Serena Z.  thumbnail
When Espresso Meets Style
Room: Kitchen
Style: Modern
Online design Traditional Combined Living/Dining by Serena Z.  thumbnail
La Villa - Patio
Room: Combined Living/Dining
Style: Traditional
Online design Eclectic Business/Office by Serena Z.  thumbnail
Los Angeles_KachiDeliCafe
Room: Business/Office
Style: Eclectic
Online design Transitional Business/Office by Serena Z.  thumbnail
Il Postino_Restaurant_San Diego
Room: Business/Office
Style: Transitional
Online design Transitional Business/Office by Serena Z.  thumbnail
Il Postino_community Table San Diego
Room: Business/Office
Style: Transitional
Online design Beach Business/Office by Serena Z.  thumbnail
Lighthouse Grill_San Diego
Room: Business/Office
Style: Beach
Online design Modern Business/Office by Serena Z.  thumbnail
Starbucks_2nd street_San Francisco
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
The Keating Hotel_San Diego
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
The Merk_San Diego
Room: Business/Office
Style: Modern
Online design Traditional Business/Office by Serena Z.  thumbnail
Lavilla_Restaurant
Room: Business/Office
Style: Traditional
Online design Eclectic Business/Office by Serena Z.  thumbnail
AuRevoir_French Bistro_San Diego
Room: Business/Office
Style: Eclectic
Online design Transitional Business/Office by Serena Z.  thumbnail
Starbucks_Roseville_CA
Room: Business/Office
Style: Transitional
Online design Eclectic Business/Office by Serena Z.  thumbnail
Starbucks_SantanaRow_CA
Room: Business/Office
Style: Eclectic
Online design Eclectic Business/Office by Serena Z.  thumbnail
Starbucks_custom wall_SantanaRow
Room: Business/Office
Style: Eclectic
Online design Traditional Business/Office by Serena Z.  thumbnail
LavIlla_BackPatio_custom artwork
Room: Business/Office
Style: Traditional
Online design Transitional Business/Office by Serena Z.  thumbnail
Starbucks_Quito&Cox_saratoga
Room: Business/Office
Style: Transitional
Online design Transitional Business/Office by Serena Z.  thumbnail
Starbucks_Quito&Cox_saratoga
Room: Business/Office
Style: Transitional
Online design Transitional Business/Office by Serena Z.  thumbnail
Starbucks_Petaluma
Room: Business/Office
Style: Transitional
Online design Modern Business/Office by Serena Z.  thumbnail
Cloverleaf_Cafe_Los Angels
Room: Business/Office
Style: Modern
Online design Modern Business/Office by Serena Z.  thumbnail
Starbucks_Santa Clara_CA
Room: Business/Office
Style: Modern
Online design Transitional Business/Office by Serena Z.  thumbnail
Starbuck_Miliptas_CA
Room: Business/Office
Style: Transitional
Portfolio Created: 3/22/16 Last Updated: 11/8/16